Outline of the topic

Well, we have chosen our topic as online shopping and the fashion was the product we gonna implement. Online shopping is a quite wider and interesting topic to let us to covering.

I guess everyone should know the terms of online shopping. Online shopping briefly means customers purchase goods or services over Internet. As we can know that in recent years, online shopping has become more popular. But, not most of the people who likes online shopping. Therefore, as an online retailer, they should look for ways to understand customer intentions and look for solutions to clarify customers doubts.

Our topic will be covering at three perspectives:

-Website layout
-Trust issues
-Marketing aspects (pricing and trendy)

After combining these three perspectives, we can find that these are the factors that encourage or discourage customers online shopping. How to attract more customers by using an attractive website layout? How to eliminate the factors that will cause customers reluctant to shop online? How to increase their confidence to shop online? And so on...

To know the ways on how to solve the HOW problems, do stay tune on our blog to have a more details about our topic =)